Let’s look at three facts about traditional marketing versus digital marketing.
1. Digital Marketing Is A Two Way Conversation; Traditional Marketing Is One Way
Digital marketing is interactive. Compared to traditional marketing, digital media enables your business to communicate and keep your customers engaged with your brand. This way your business is able to identify customer expectations through personal interactions.
Unlike in one-way conversations where one party dominates the narrative, two-way communications allows you to gain valuable insights and also measure performance and identify ways to improve.
2. Traditional Marketing Is Mass Marketing; Digital Marketing Is One On One
Traditional marketing casts a wider net in that it allows your business to appeal to an entire market by using a basic marketing plan. In traditional marketing, product development and design are aimed at a broader customer base rather than a segment or niche.
Contrary to popular belief, traditional marketing still has a place in the modern world. Companies that overemphasis one on one marketing at the expense of mass marketing have lost a significant market share.
Digital marketing, on the other hand, enables your business to re-target website visitors by placing tailor-made advertisements in front of them. The aim of one on one marketing is not to overwhelm them but rather to motivate them to go back and purchase something they had shown interest in before.
3. Traditional Marketing Has A Long And Established History; Digital Marketing Is The Future
Traditional marketing has existed since time immemorial. For this reason, many people can count on this form of marketing. Secondly, there are still areas in the world where there is no internet thus digital media is nonexistent. In such situations, companies can only rely on traditional methods to promote their products.
Digital marketing is the future, whether you are in business to business marketing (B2B) or business to customer marketing (B2C), digital trends of marketing are what your business needs to target both local and international markets, develop your brand and get real-time results.
