The Social Media Manager oversees the client’s interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
Duties and responsibilities
The Social Media Manager’s job focuses on increasing brand awareness through the effective use of social media outlets. A Social Media Manager is tasked with several key duties, such as:
· Using social media marketing tools to create and maintain the client’s brand
· Working with marketing professionals to develop social media marketing campaigns
· Interacting with customers and other stakeholders via the company’s social media accounts
· Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
· Researching social media trends and informing management of changes that are relevant to the client’s marketing activities
· Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
Skills and qualifications
The ideal applicant for this position has suitable skills, including:
Social media: The ability to use social media to maintain or build a brand is necessary to be a Social Media Manager. This professional is expected to regularly post text, video and images that engage the client’s target market, follow online conversations on the client’s social media accounts and address customer concerns using social media platforms.
Communication: Great verbal and written communication skills are essential for this occupation. The Social Media Manager must interact with writers, designers, developers and customers and report to senior management personnel. As good communicators, this professional must identify social media events such as an interesting hashtag or a sensitive topic and share appropriate content that aligns with the client’s social media strategy.
Creativity: Crafting engaging content is an important skill for a Social Media Manager. You should be able to align content with customer trends and market changes to interest and engage people.
Technology: Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position. The Social Media Manager must use digital technologies to meet the goals of social media campaigns.
Research: Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position. You must have an understanding of the trends and techniques of social media as well as the client’s online presence to effectively handle social media marketing.
Time management: The skill of organizing tasks to meet deadlines is essential for this professional role. You work according to schedules and must meet marketing and business goals.
This role is full-time and requires you to be in the office at least 3 days a week.
Please send your cover letter and cv to info@ramdindigital.com by 12th August 4 pm to be considered.
