Once you’ve retained the services of a digital marketing consultancy, they’ll go through each of the stages of their process.
Step 1: Perform a prior SWOT analysis. This is needed to know where is our starting point and to look at the company’s competitive panorama, market context, market opportunities, weakness, and more. The SWOT analysis provides the information needed to start by understanding your specific context.
Step 2: Define SMART goals. Set clear goals that align with the business to determine what actions we’ll carry out. We’ll also make a comparison and evaluate the metrics and sales, as well as craft the digital conversion funnel to follow.
Step 3: Identify the target audience. We develop a detailed description of your target that details who they are, their tastes, needs, problems, concerns, etc. That will be your Buyer Persona. We’ll then need to implement 360° customer acquisition techniques to reach users through different channels and a cohesive experience.
Step 4: An SEO and SEM expert will run technical analysis of the domain authority we have online as well as our content’s relevance and the elements to improve and strengthen in the digital realm.
Step 5: Form the team of human resources and tools. This step involves figuring out who you need to carry out the strategy, as well as decide on the devices, platforms, and other tech needs.
Step 6: Implement the plan and support the client team in the process. A digital marketing consultant not only determines the strategy as part of its service offering but also includes training and support throughout implementation to guarantee the desired results.
