The process of digital marketing encompasses SEO strategies which help people to find websites. Essentially, the better your digital marketing and SEO strategy is, the higher your website will rank on Google’s search and therefore more people will visit your website.
Check out these SEO trends that will impact your digital marketing strategy.
Quality over Quantity
It is often suggested that in order to improve SEO rankings, it is essential to publish content constantly. Whilst regularly updating your website is beneficial, and can help with building brand authority, it is not the only thing that should be taken into consideration.
When it comes to improving google rankings, the quality of the blogs and articles being posted is almost as important as the consistency. This is especially true when it comes to ranking highly for commonly used keywords and phrases.
Therefore, when it comes to creating content for websites in order to help with your google rankings, it is important to consider more than just how regularly content is posted. Essentially, short content is no longer improving SEO ranking; instead there is now a focus is on longer, more informative articles and blogs.
Google’s Mobile First Algorithm
As a result of a major shift in persons using their mobile devices to to access the internet, Google has introduced an algorithm that concentrates on mobile users. This new algorithm directly impacts SEO; therefore it is important to take this into consideration when reviewing digital marketing strategies.
In order to maintain a Google ranking, or improve a ranking, it is crucial to pay attention to mobile ranking factors. The new google algorithm includes features such as page speed and mobile usability in its mobile ranking factors.
In order to prevent your website from falling behind, make sure you pay attention to this algorithm and ensure your website is mobile friendly.
Social Media Searches
Social media platforms are an essential part of any digital marketing strategy; a majority of people rely on these platforms in their daily lives. Therefore it comes as no surprise that many people are now beginning to use social media platforms as search engines.
Although search engines, such as Google, are still the most common way of finding websites or searching keywords online, social media platforms are quickly catching up. This appears to be a growing trend and it is likely that more and more people will start using social media to search for websites and keywords instead of search engines.
Due to this, it will become important to optimize any content for social media platforms in the same way that it is optimized for search engines.
Page Speed
It’s a well-known fact that speed is very important and that Google values UX a lot. Desktop page loading time has been a ranking factor since the beginning but nowadays you need to be careful about your mobile page speed.
It’s both optimization and speed that counts, however, there is a change of how the speed score is generated. The metrics are now taken from the Chrome User Experience report measuring the performance database. You need to also work on optimization if you want to improve your score and position in SERP.
The Whole Experience
Google is looking at the whole experience. You need to take care of everything, such as getting more mentions on the internet. The search engine in time is learning more and more about your brand. It analyzes all of the properties mentioning your brand and it reviews reputation, trust, advertising, and complaint solving. Google learns the good from the bad by analyzing context.
Local Search and GEO TARGETING
Local searches are important and it will dominate 2019. Highly targeted search campaigns whether SEO or paid ads will be very important from now on. Proximity matters to all of us and if an equal, or lesser quality service, is 15 miles closer to us, we might take it over the competition.
Prepare for this, especially if your business depends on physical store sales and your target audience is very close to you geographically.
