All about S.E.O

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for your product or service.

Organic visibility, leading to increased website traffic, is a monumental benefit of SEO. Search engine optimization is hyper-targeted and customer-centric. An effective SEO strategy will help deliver your web pages to a relevant audience via pertinent search queries.

As the user is already looking for what you have to offer, organic visibility drives high-quality traffic to your website without attempting to entice or persuade the visitor. 

With all that said, the effects of SEO won’t take place overnight. Due to the nature of SEO, the process moves slowly, and results make take time to see. Thus, for business owners considering SEO for the first time, the timeline is often of utmost consideration.

Results will often take longer to see on a website with a brand new domain than on an established website domain. Most websites fall somewhere in the middle.

New website domains tend to experience a period of rapidly changing rankings before the SERPs (Search Engine Results Pages) settle and consistent growth begins. Getting over this hump can take six months or more. The temptation to become easily excited or dissuaded during this period of fluctuation shouldn’t discourage long-term marketing investment.

Typically, established websites experience increased rankings and SERP settlement faster. Something to note - established domains that were previously penalized for malicious activity must re-establish trust and legitimacy on search engines.

Somethings to consider

Inbound links

Inbound links play a significant role in SEO, impacting how fast results are seen.

Three primary factors influence results: number of links, quality of links, and the speed at which links are acquired.

The number of links: generally, more links show Google value, helping your website rank quicker.

Quality of links: links quality is equally important. Low-quality links from spammy websites can hurt your rankings and slow progress. Gaining quality links from relevant websites is key to positive growth.

Speed of acquired links: links should be acquired over time, in a steady upward trend. An abrupt jump in link number could indicate a successful campaign, but it could also point to an unnatural means to manipulate rankings. 

Keywords

Keywords are among the most noteworthy components of SEO. Keywords have the power to drive targeted, conversion-ready traffic to your website.

Strategic keyword research that takes user intent, search volume, difficulty, and relevance into consideration helps organizations see valuable results faster.

Content

Content published on your website impacts the SEO speed. However, not just any content will rank well on search engines.

Aim for high-quality content that provides value to the reader. Word count suggestions can be helpful tools, but longer pieces are not always better. A 500-word blog that solves a visitor’s problem will often rank higher than a 2,000-word piece with unhelpful information.

benefits of SEO

SEO Improves Credibility & Trust

Ranking on the first page of Google boosts credibility among potential clients. Google ranks websites based on dozens of on-page and off-page signals, such as created content, website speed, and mobile usability. While the majority of consumers probably do not consider these signals, users do expect Google to deliver relevant, valuable content first. Most trust the algorithm implicitly, and 75% of users do not move on to page two.

SEO Provides 24/7 Promotion

Search engine optimization efforts do not stop after work hours. Content does not disappear after a budget runs out, such as with paid advertising. Rankings achieved through SEO promote your website 24/7, taking absolute advantage of (at least) 100,000 Google searches occurring every second. Once more, SEO is unique because it allows your company to reach users while they’re searching for you.

Implementing thoughtful SEO strategy – such as content creation and on-page optimization – and mastering Google’s algorithm take dedicated time. To see the best results of incorporating SEO into your digital marketing strategy, be prepared to view SEO as an investment with remarkable long-term return.

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