What are the components to success? Here’s how to build a successful business in this digital age:
1. A website– nearly half of small businesses don’t have a website. In a recent survey from DemandGen 71% of buyers say a company website is the most influential touchpoint. Now might be the time to invest in one.
2. High-quality images– you need to have high-quality images of whatever you’re selling. No one is going to buy an amazing product if their first impression is a dimly-lit, out of focus photo.
3. Detailed product descriptions– consumers want not only to see the beautiful photos of your products, but they also want to hear what it is and what it can do for them. Carefully crafted product descriptions can convert a browser to a buyer.
4. Website copy– in addition to a website, you’ll need content to fill that website. Who are you? What are you selling? Can you articulate the vision, mission, and goals of your brand?
5. Social media presence– if you’re trying to reach people to buy your products or service online, you’re probably going to find them on social media. You’ll need to post product news, updates, and some personal stories to connect with your newfound online audience.
6. SEO– all of those product descriptions and website copy won’t do you much good if it’s not optimized for SEO. If you want your business to rank on Google for potential buyers to find you, SEO is integral.
7. Market research– who should you target your marketing efforts to? Now that you’re selling online, you can cast a wider net, you don’t have to just focus on the small town or city you live in.
You may be overwhelmed because you don’t know how to do any of the things listed above. Don’t panic, we have a solution! While you might be able to handle a few of those tasks, you should spend your time focusing on what you do best—running your business. We know the world of Digital Marketing, so trust an expert.
Contact us today!
