Overview

 There are a lot of digital marketing mistakes that many businesses are still making.  We are going to explore a few and ways to avoid making them and also ways to fix those errors.

Testing your way to success

The biggest difference between successful digital marketers and unsuccessful digital marketers is that the successful ones continuously test their campaigns .  

Many people try to skip this step and design their campaigns around what they think would be most appealing. But you’re only one data point, and you’re already an insider, so basing a campaign solely on your opinion (or the opinions of a few people in your office) is a prescription for failure .

ACTION STEPS:  Be sure to have the discipline to to run A/B split test for your campaign.  Don't make assumptions on how your target audience will respond. Test!

not paying attention to your analytics

Campaigns require constant maintenance and oversight, and that means checking in regularly to measure performance.  You don't need to obsess on every day-to-day change in your website visitor metrics, but pay attention to the macro trends.  

It’s important to focus on the whole picture when it comes to campaign and channel performance. 

ACTION STEPS: Make time to focus on your analytics.  Look at the channels that give you the highest quality leads.  It's not always in referrals.

low quality content

Content marketing gets a lot of press and deservedly so; good content can be extremely effective. However, if you’re just pushing out content for the sake of pushing out content, you’ll get diminishing returns over time. The only way to succeed at content marketing is for the reader to feel as though the content was written specifically for them, and for the content to be of such high quality that they come back for more.

ACTION STEPS: Resist the temptation to share content that isn't stellar.  Go for quality over quantity.  You're better off with one good piece than five or more not-so-good pieces.