Digital Marketing

What is it?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.  That's the clinical way to explain this.  The following are some of the services it entails:

Search Engine Optimization (SEO)                                                                                                                                                                                                                             SEO(Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy.                                                                                                           

Social Media Marketing
Understanding your audience is key to your brand’s success in social media.   The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 


Digital Advertising
Online advertising allows brands to reach out beyond their existing networks, to tap into new, highly targeted audiences via search, social or display ads.   We ensure companies get the best ROI in social advertising through strategic planning, top quality ad creative, and ongoing campaign measurement and optimization. 


Website Analytics
Understanding the path from discovery to conversion of your customers is key in determining what changes you can make to convert more customers.  Our data-driven approach will help us determine which metrics are most important and what actions we can take to help you convert more customers. 


Content Marketing
Your online content impacts the way your prospects and customers find, think, and feel about your brand.  Creative, innovative content combined with Search Engine Optimization and Social Media best practices is a killer combination that makes your business easy to find and attracts, then engages your target audience. 

Email Marketing                                                                                                                                                                                                                                                                     Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

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