Digital Analytics
Digital metrics are ideal for tracking data from multiple channels such as your company website, Facebook, Twitter, Instagram, mobile website, mobile ads, YouTube channel, Tumblr and email marketing. When aligned with traditional business objectives such as reducing costs, increasing sales and improving customer service, digital data provides valuable business information to show how successfully your organization reached those goals.
With digital marketing analytics, you have a good, solid look into the direct relationships between your marketing channels.
It enables you to track how your individual prospects and leads are interacting with your various marketing initiatives and channels over time.
One of the most useful functions of marketing analytics is its ability to tie marketing activities to sales.
Best Marketing Web Metrics
Loyalty, Recency - How loyal are your audience? How recently have they visited/interacted with you?
Conversion Rate - The number of customers who have completed a transaction divided by the total number of website visitors.
Days & Visits to... - What are your high traffic days? What pages are your traffic visiting the most? How long are they spending on your site?
Amplification - Is you content shared? Is it organic or paid? Which channels?
Share of Shelf - The display prominence of your brand.
Economic Value - The amount a consumer is willing to pay for a good or service.
Task Completion Rate - A metric that defines a progress achieved on a desired task scenario with clear success criteria.
The true value of analytics is to help you improve and optimize your marketing performance -- on both an individual and channel-by-channel basis.
