SEO is now shifting to a top cluster model, where a single "pillar" page acts as the main hub for an overarching topic and the multiple content pages that are related to the same topic, link back to the pillar page and to each other.
Topic clusters rearrange the architecture where clusters of content that cover a topic area link to a central pillar page that definitively -- yet broadly -- outlines the topic. By linking all internal content within that topic to a pillar page, search engines such as Google or Bing can easily scan all the content and understand that there is a semantic relationship between the page's content. The cluster setup also signals to search engines that there is real breadth and depth in the content, which gives the pillar page more authority on the topic. Algorithms like Google’s RankBrain reward this orderly linking with higher search placement.
Take note that pillar pages need to broadly cover the topic you’re focusing on so that it makes sense to tie to all of the cluster content linking to it. The cluster content you create or optimize should go into depth on just one area mentioned on the pillar page. For example: If you have a pillar page on search engine optimization, a cluster content page would detail how to optimize your site architecture for search engines.
Check out this indepth article on 12 Digital Content Strategies To Elevate Any Brand by presentationgeeks.com
