Digital marketers are using 41 percent of their advertising budget on content. In 2017, content marketing was considered an effective strategy. The numbers have now increased and now 96% of advertisers find it useful.
In 2019, a massive 89 percent of marketers felt their content marketing strategy is linked to all other parts of the business, while in 2018, only 45 percent felt the same. Check out the infographic below for the trends that dominate the content marketing industry.
